The Competition and Market Authority CMA Proposed Google With 'Stategic Market Authority' (SMS) On Google Search And Search Advertising

Obiagwu Francis

Competition and Market Authority proposed decision on Google

 The Competition and Market Authority (CMA) is a government department under the jurisdiction of the United Kingdom tasked with the responsibility of promoting competitive market and tackling unfair behavior among competitors.

According to an article released by the Chief Executive of CMA, Sarah Cardell, research shows that Google accounts for more than 90% of all general search queries in the UK, with the average person in the UK making 5 to 10 searches a day and over 200,000 UK businesses rely on Google to reach their customers and collectively spending more than €10 billion on Google search advertising as at 2024.

An investigation carried out by the department brought concerns regarding 

  • Google ability of indexing billions of website and gaining acess to trillions of search 
  • Google search being the default search engine on smartphone, making it hard for other companies to compete.
  • Google search ranking and presentation of result is potentially biased.

Upon these investigation, CMA proposed Google with 'Stategic Market Status's (SMS) designation, while consultations are carried out among other search engine operators, ahead of a final judgement deadline of 13 October.

Obison Erudite Mobile Technology also known as OB Erudite is a mobile phone engineering brand founded by Obiagwu Obioma Francis in June 18,2023. Obison Erudite Mobile Technology is a skilled mobile phone engineering brand proficient in diagnosing and repairing various issues with mobile phones and tablets. With a passion for technology and a keen eye for detail, Obison Erudite Mobile Technology excels in providing reliable solutions to ensure devices are functioning optimally. MOTTO: Quality in the name.Trust in the relationship.

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